Hi, I'm Jennifer, founder of Raw Threads.

When I started running in 2005, I never imagined it would change my life—or lead me to build a brand. My background was organized sports, where running was something you did as punishment, not passion. But training for my first half marathon at Disney World in 2006 shifted everything. I fell in love with the sport, the community, and the challenge.

What I didn't fall in love with was the gear.

At every race expo, I'd search for running shirts that actually fit my body and made me feel good. What I found instead: men's cuts, cheap polyester, and a one-size-fits-most mentality that didn't account for the diversity of women runners. I'd spend hours trying things on, only to leave empty-handed or settle for something that didn't feel right.

That gap frustrated me. And it inspired me.

I realized there was a real opportunity to build something different—apparel designed for women runners by someone who actually understood what we needed. High-quality, soft fabrics. Fits for all body types. Design that made you feel strong and confident, not like you were wearing a tent or a compression suit.

But quality alone wasn't enough. From day one, I was committed to doing this the right way. That meant ethical manufacturing, zero-waste production, and partnering with female-owned fabric suppliers who share our values. Every scrap gets repurposed. Every decision gets questioned: Is this sustainable? Is this fair?

Raw Threads Athletics was born from that combination—the frustration of a runner and the conviction that performance apparel should be both excellent and responsible.

Today, that mission drives everything we do. We're still here to fill that gap, one shirt at a time.